Digital Marketing Manager

  • Vacancy Title
  • Digital Marketing Manager
  • Company
  • Sunbelt Rentals
  • Location
  • Warrington
  • Job Category / Type
  • Marketing
  • Job Description
  • Do you believe in the true power of digital marketing and its ability to help transform a business? If so, Sunbelt Rentals UK could well be your next destination. A fantastic new opportunity has arisen for a Digital Marketing Manager to join our successful Marketing team. It’s our vision to own the future of rentals and our mission to deliver a world-class experience - join us on our journey and you could make a real impact.

    Reporting into the Head of Digital Marketing, you will be responsible for developing and delivering digital marketing strategies and campaigns, ensuring first class user experiences that delight our customers using a range of digital marketing tools and techniques.

    Your duties will include:

    • Day to day management of Sunbelt’s digital development roadmap and the digital marketing budget
    • Ensure expert delivery and deployment of new websites, existing site developments and new digital initiatives – from planning to testing and beyond
    • Ensure the right kind of customer visit our website, find what they want and then come back again
    • Appropriate and regular measurement, analysis and ongoing recommendations for improvements
    • Undertake regular comparative competitor digital analysis and research
    • Work with the Content Marketing Manager to improve SEO, UX and CRO via an ongoing improvement cycle and A/B Testing
    • Work with the Product Marketing Team, Content Marketing Manager and Digital Transformation Manager to improve the breadth and relevance of product content to identified core customer audiences and profiles
    • Work with the Social Media Manager to ensure related activities are aligned
    • Propose and implement an appropriate marketing automation solution
    • Appropriate acquisition strategies across paid social, PPC and other sources
    • Safeguard brand identity and maintain brand tone of voice
    • CMS-driven page builds, where necessary and appropriate.