Insights Manager

  • Vacancy Title
  • Insights Manager
  • Company
  • Sunbelt Rentals
  • Location
  • Warrington
  • Job Category / Type
  • Marketing
  • Job Description
  • Can you help to inform business strategy as well as sales and marketing planning? We\'d like to use your expertise in customer insights, competitor analysis and research methodology to support the sales and marketing teams to respond dynamically to Sunbelt Rentals’ changing market opportunities. This new Insights Manager role will lead the best practice analysis and reporting that supports the business understanding of customer behaviour and sector trends; delivering target market recommendations based on data intelligence. You will build and strengthen the insights function within the business. You\'ll be working across numerous teams including Marketing, Sales, Business Development and Digital and have access to a wealth of data.

    As Insights Manager at Sunbelt Rentals UK you’ll deliver strategic insight to Marketing and Sales Leadership, setting an unrivalled standard for the industry. It’s our vision to own the future of rentals and our mission to deliver a world-class experience. Come and join the team!

    This role covers our National business, regular travel and some overnight stays may be required.

    Key Responsibilities;

    • Provide proactive insight services into existing and future market segments
    • Define and frame customer segmentation, customer profiling and deliver Go to Market recommendations
    • Drive an insights-led approach to Brand, Marketing, Digital and Communications strategy
    • Support the evolving needs of the Sunbelt Rentals business units mining trend reports, customer data and primary & secondary research
    • Support the team to build and deliver marketing & sales funnel measurement, MROI and campaign metrics