Assistant Digital Marketing Manager

  • Vacancy Title
  • Assistant Digital Marketing Manager
  • Company
  • Sunbelt Rentals
  • Location
  • Warrington
  • Job Category / Type
  • Marketing
  • Job Description
  • We have a fantastic opportunity to join Sunbelt Rentals\' digital marketing team as is Digital Marketing Assistant Manager. Reporting into the Digital Marketing Manager and Head of Digital Marketing, you will be responsible for delivering first class user experiences that delight our customers using a range of digital marketing tools and techniques.

    The role would suit someone with an interest in data and detail and someone with a positive, can do spirit. We are looking for the kind of person that can make sense of all the stats and put forward recommendations for improvement based on insight and analytics.

    Working as part of a team you will be responsible for bringing our customer campaigns to life and ensuring our products and solutions are found online.

    Duties will include:

    • Supporting the Digital Marketing Manager across the entire digital eco-system
    • Creating web pages and uploading content supplied by members of the Product Marketing team
    • Maintaining, creating and optimising online product data
    • Maintaining, creating and optimising service centre location data for local search and working with our Yext listings management platform
    • Working with our digital agency partners
    • Analysing and interpreting website data and proposing recommendations for change in monthly reports
    • Reporting on ROI of the website and digital marketing channels
    • A/B testing and conversion rate optimisation programs to create best in class websites and landing pages
    • Liaising with our web developer partners
    • Working with the wider marketing team to help develop understanding of digital marketing, overcoming problems, recommending new ways of working, ideas and support with campaigns
    • Undertaking keyword research and competitor analyses and feeding this insight into the wider product marketing team