Sales Manager

  • Member
  • Hire Association Europe & Event Hire Association
  • Location
  • Birmingham, West Midlands
  • Job Description
  • Sales Manager job purpose: to generate substantial additional revenue for the Association by planning, maintaining and implementing a Membership retention and growth strategy; and by maximising use and revenue from services available only to members.

    We are looking for a highly commercially-focused Manager with a professional manner and attitude, who is adaptable and remains calm under pressure. The candidate must be able to multi-task and able to delegate where necessary.

    Key performance indicators: 

    • oversee the growth of the Membership base year-on-year against agreed numerical and financial targets (which you will be involved in setting)
    • increase HAE EHA penetration into the hire community
    • maintain a high level of Member satisfaction with incoming and outgoing Member communications
    • help maintain relations with members, partners and other bodies

    Duties and responsibilities will include:

    • evaluate and assess existing Member benefits and services ensuring they are well promoted, implemented and delivered in order to drive up engagement and revenues
    • answer queries related to equipment, safety, environment and other relevant areas
    • maintain accurate Membership records, ensuring processes are carried-out in an effective and timely manner
    • assist the Marketing Manager to create and update general Membership letters and collateral and assist with the implementation of the Association PR strategy
    • in partnership with the Management team organise and attend events and exhibitions to promote awareness of the Association and its services 
    • develop regular communications with outsourced partners and service providers to ensure high levels of support for HAE EHA operations
    • manage and support the Operations Team, setting targets for Member recruitment and retention by size, sector and value, and conduct annual staff appraisals for your team including setting targets
    • conduct surveys and analyse Membership data for trends and provide reports on activity to managers and HAE Committees
    • assist with HAE policies, procedures and quality standards
    • undertake other duties and tasks as required by the Executive Director

    Other skills and experience should include:

    • at least three years’ sales experience, preferably within a Membership organisation or customer focused industry
    • staff and budgetary management
    • a business or sales and/or specialist qualification would be advantageous
    • knowledge of: marketing, management, administration, customer relationship management
    • good organisational skills and written and oral communication skills
    • can maintain effective working relationships with members and colleagues, showing high levels of initiative
    • ability to work independently as well as part of a team 
    • IT literate: standard business software, databases and some online applications
    • working knowledge of the equipment hire industry would be useful but not essential
    • a valid driving license and a vehicle with business insurance

    If you think you have the skills and experience we are looking for please click the button to apply, alternatively email your CV and a covering letter to