Global Marketing Director

  • Vacancy Title
  • Global Marketing Director
  • Company
  • JCB
  • Salary & Benefits
  • Competitive plus benefits
  • Closing Date
  • 24/08/2022
  • Job Description
  • JCB has an exciting opportunity to join the Marketing team

    Overview

    This role is responsible for managing and developing the brand, it’s products & services and customer segments around the world. This includes leading:  The Internal Digital team, Marketing Team, Events/Visits department, the Demonstrator Team and JCB’s Public Relations department along with External Agencies.  The successful candidate will lead the development and acceleration of JCB’s e-commerce platform for machine sales and aftermarket business. The role reports to the Global Head of Sales & Business Development and the Chairman of the company.

    Responsibilities

    • Building the brand through the road to zero technology innovations ahead,
    • Developing campaigns to launch new products and services,
    • Developing CRM (Sales Force.com) systems with Dealer Development and Sales regions around the world,
    • Building the marketing team at JCB World HQ and guiding the regional based marketing personnel,
    • Working with product management teams and engineering to create communications strategies for new products and services, communications around technology roadmaps and future zero emission leadership
    • Ongoing development of jcb.com and expanding e-commerce.

    Job Requirements

    A minimum of a bachelor's degree or related graduate degree, including demonstrated global business, international business, and global marketing communications experience.

    Experience in the areas of international markets, foreign cultures, and international business operations is ideal. Trucking, automotive and CE/AG experience idea.  Creativity, management, research, branding, analytical, and marketing skills are essential.

    What’s in it for you?

    To reward you for your hard work, we will work with you to support your career progression and development. We will also provide a competitive salary, company pension scheme, medical insurance and dental care schemes, access to the company’s healthy living centre, 33 days annual leave and flexibility around daily start and finish times.

    You will also have access to JCB’s Reward Hub – giving you fantastic savings across a huge range of high street retailers, as well as access to exclusive company perks such as our Cycle to Work Scheme.

    JCB: Building a Brighter Future

    JCB is an equal opportunities employer. We value diversity and welcome applications from candidates from all backgrounds.

    Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.